Company Culture:
Every Company Has One...Does Yours Suck?
If I were to ask you, “What do you think is the biggest challenge your company faces,” how would you answer?
A recent study found that 87% of HR experts consider employee retention among the highest priorities of a business.
Did you know that companies with higher retention rates can increase profits up to four times? Keeping those who have signed up to join your company mission has never been more necessary!
We understand the importance of maintaining an a group of loyal and hard-working employees. Employees that feel a sense of community are ready to work a bit longer for a teammate behind in assignments or come in on a day off to cover for a critical project.
However, what keeps people glued to the goal of your business and aligned with its brand identity? What keeps your staff willing and ready to go the extra mile?
Well… it is COMPANY CULTURE.
And, when it comes to building a company culture (that doesn’t suck), first impressions matter!
Immerse Your Company Culture Into Everything
When you think about being dumbfounded by an impressive first impression, you think about the Philadelphia Eagles Professional Football organization. (Fly Birds! Fly!)
A fan never forgets the first time they visited the Philadelphia Eagles “Linc” in South Philly. It’s very apparent you’re in the Land of the EAGLES. With nothing but a slight glance that Eagle green comes screaming at you from every direction.
From a polo shirt, windbreaker, or coffee mug to a banner, pen, or notebook – The Eagles brand is visible. This is true whether you’re in the back-office, front-office, or parking lot.
Every staffer you come across is enthusiastic, happy, and hard-working. Workers feel it’s a privilege to represent the Eagles organization. Proud to be part of something great.
Now, that is a company culture worth imitating.
Do you notice the simple approach the Philadelphia Eagles took to astound onlookers and build a company that their people were proud to be a part of?
Once they established their identity, the Eagles spread their values and culture wherever they went. They did this through Eagles Swag and merch – from the big banners down to the smallest socks.
People no longer desire to work for a company just to obtain a paycheck. The new generation of workers want a sense of belonging. They seek a fulfilling attachment with an organization that matches their values.
And they love useful Swag!
Bond Identity with Company Culture Through Branded Swag
You care about your business and for those you work with. How else could you have attained a position of leadership and influence?
We know that rock-solid and engaged company culture has many parts but rarely does a single approach work for every type of business. So, if you notice there is room for improving your company culture – Start with Swag!
Culture is a crucial and yet sometimes elusive target.
We are here to provide you genuine help. Through our years of delivering a concierge business merch service, we have experienced how companies like yours have created stagnant cultures. Company cultures that haven’t engaged their entire body of staff in their values.
Take a look at these targeted strategies we have used to improve company culture:
- Branded welcome kits with working supplies to solidify new employment relationships- Showing the new hires they are glad they are a part of the team.
- Premium branded t-shirts for company events —also a good choice for volunteers, picture day, and gifts.
- Branded notebooks and pens throughout your company—a perfect way to combine practical branding and reinforce group identity.
Your needs may be a little different, give us a call to talk with a dedicated branding specialist. You can enjoy a non-committal phone session to uncover any opportunity for enhancing your company image. We’re also available by email, click here and tell us a bit about your organization.
A branding specialist will respond to your inquiry promptly-showing you just how to boost your own marketing efforts with our proven Swag Kits.
